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The Vibe Audio Campaign Plan
Format:
30-second radio/audio ads
Objective:
Brand-building & objection-overcoming
Target:
Relational pet owners (dogs & horses)
Style:
Conversational, emotional, curiosity-driven
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SPOT 1: "Magic Wand"
Focus: Portability & Effectiveness
Objection Addressed: "Can something this small really work?"
SFX: Soft home ambiance, faint dog breathing
Dialogue
VO1 (woman):
"It looks like a little loop… but it's a magic wand to Rusty."
VO2 (man):
"For real?"
VO1:
"He limps in, I turn it on, and he melts into the floor. Every time."
VO2:
"No pills?"
VO1:
"No pills. No side effects. Just peace."
Announcer - calm, confident
The Vibe. Clinic-grade therapy — in your pocket.
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SPOT 2: "The Price of Peace"
1
Focus: Value vs. Cost
Objection Addressed: "Is it worth the money?"
2
SFX: Vet office cash register → fade to quiet living room
3
Dialogue
VO (woman):
"Last year, we spent over two grand trying to help Bella walk again."
VO (man):
"And now?"
VO:
"A one-time device. She runs again. Smiles again. And so do I."
4
Announcer - sincere tone
The Vibe. Relief that pays for itself.
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SPOT 3: "I Was Wrong"
Focus: Skepticism & Trust
Objection Addressed: "Is PEMF real or just hype?"
SFX: Light thunder, pet whining → soft hum of device
Dialogue
VO (woman):
"I thought it was a gimmick. PEMF? Sounded like snake oil."
VO:
"Then I tried The Vibe. Now Rusty sleeps through storms… and I eat my words."
Announcer - friendly reassurance
The Vibe. Too good to be true? Try it. Risk-free.
🎙️
SPOT 4: "Zoomies to Zzzs"
Focus: Broad symptom relief
Objection Addressed: "Is it just for pain?"
SFX: Thunderstorm, dog pacing → fades into sigh and soft snoring
Dialogue
VO (man):
"Thunder used to send him into a panic."
VO:
"Now? He snores through the storm. The Vibe calms his nerves… and eases his joints."
Announcer - warm, reassuring
The Vibe. From arthritis to anxiety — one device. One calm dog.
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SPOT 5: "Both Ends of the Leash"
Focus
Shared healing (multi-species use)
Objection Addressed:
Adds extra value, unique differentiator
Sound Design
SFX: Post-walk ambiance, soft dog panting, human sigh
Script
VO (woman):
"She gets it after our walks. So do I. Same hips, same sighs."
VO:
"One device. Two best friends. Both feeling better."
Announcer - thoughtful, connected:
The Vibe. The bond that heals.
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Campaign Strategy Highlights